HOUSTON, Sept. 20, 2018 /PRNewswire/ -- Over the past summer, the Energy Rating of Texas has been baffled by Compare Electricity Companies Providers using pricing gimmicks that dupe Texas consumers into high monthly bills at its Power to Choose website.(1) The Electricity Plans of Texas' best solution was to tweak some sort settings, limit the number of Gas And Electric Bill plans, and offer a "series of user-friendly PDFs and videos intended to guide and inform the customer."(2) The chairman has even recently said that if the Compare Energy Prices can't figure out a solution, then the commission may just shut down the Power to Choose website.(3)
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According to a typical economic theory, prices are optimally determined in a fair and transparent market, and not by a political or academic body. In deregulation of electricity markets, one immediate concern with pricing is that incumbent electricity providers would undercut the prices of new entrants, preventing competition and perpetuating the existing monopoly of providers. Thus, the SB7 bill introduced a phase-in period during which a price floor would be established (for incumbent electricity companies) to prevent this predatory practice, allowing new market entrants to become established. New market entrants could charge a price below the price to beat, but incumbents could not. This period was to last from 2002 to January 1, 2007. As of 2007 Texas investor owned utility affiliates no longer have price to beat tariffs.[6]
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