One desired effect of the competition is lower electricity rates. In the first few years after the deregulation in 2002, the residential rate for electricity increased seven times, with the price to beat at around 15 cents per kilowatt hour (as of July 26, 2006) in 2006. However, while prices to customers increased 43% from 2002 to 2004, the costs of inputs rose faster, by 63%, showing that not all increases have been borne by consumers.[7] (See Competition and entry of new firms above for discussion on the relationship between retail prices, inputs, and investment.)
Comparing electricity plans in Humble means more than just looking at plans to find the lowest rate. Be sure to take a look at each plan's Product Details to get a better idea of what each one entails. These fact sheets are more than just supply rates per kWh and term lengths; they include information on base charges, utility fees and cancellation fees. They also can include features such as usage credits, green energy products or even free weekends.
Another positive environmental impact is the effect of higher energy prices on consumer choices, similar to the US market trend toward more fuel-efficient cars. As electric bills have risen, residents are reducing their electrical usage by using more moderate thermostat settings, installing insulation, installing solar screens, and other such activities. Texas utilities (such as Cheap Energy) are also installing advanced electricity meters that may one day enable variable pricing based on the time of day. This would permit energy customers to save money by further tailoring their consumption based on whether it occurred during the peak demand period (high cost/high pollution) or the off-peak (night time).
Prices on longer term plans of a year or more have also risen significantly. Retail electricity providers are reluctant to discuss their prices — especially rising ones — but the Association of Electric Companies of Texas, a trade group, estimated that the rate on a one-year fixed price offer on the Power to Choose website has climbed more than 20 percent over the past year to an average of 11.1 cents per kilowatt hour.
Variable-rate plan:A variable-rate plan means the rate you pay for your electricity may fluctuate based on the market price of energy. Energy price depends on many factors, like weather, demand, fuel prices, the distribution system and the market. Variable-rate plans are flexible because you are not locked into a contract; however, you’ll pay a higher price in high-demand seasons like summer. A variable-rate plan might be ideal for you if you like to shop around and keep an eye on prices.

Houston-based Best Energy Company is a publicly traded, independent retail energy services company (NASDAQ: Compare Electricity Rates). Founded in 1999, Best Energy Company has become one of the fastest growing and most trusted retail energy suppliers in the United States. Best Energy Company operates in 90 utility delivery areas across 18 states and provides more than 600,000 residential and commercial customers across the United States with natural gas and electricity services.


After Senate Bill 7 went into effect in January 2002, nearly 6 million power customers became eligible to choose their energy supplier. That number has grown through the years. By deregulating the state’s energy market, the Texas Senate gave constituents the power to choose. The process of energy deregulation in Texas dismantled the utilities’ monopoly over the electric market and encouraged customers to explore their energy options.

Best Energy Company is an early pioneer in the retail energy business. From our Houston headquarters, we started out in 1999 with the dream of serving newly deregulated energy markets across the country. Over the years, many retail energy providers have come and gone, leaving their customers to fend for themselves. But Best Energy Company has successfully weathered everything from hurricanes and financial crisis, to the ups and downs of a very competitive industry. Through it all we have never stopped serving our customers with utmost attention to their needs.
Best Electricity Rates is a Texas electricity provider that offers cheap, pay as you go service, allowing you to choose how much you spend monthly. Putting residents first, we provide affordable Texas electricity rates with no deposit or credit check required, allowing you to get service regardless of your income or credit history. We take great pride in the service we deliver to our customers and the savings we can help them to achieve.
According to a typical economic theory, prices are optimally determined in a fair and transparent market, and not by a political or academic body. In deregulation of electricity markets, one immediate concern with pricing is that incumbent electricity providers would undercut the prices of new entrants, preventing competition and perpetuating the existing monopoly of providers. Thus, the SB7 bill introduced a phase-in period during which a price floor would be established (for incumbent electricity companies) to prevent this predatory practice, allowing new market entrants to become established. New market entrants could charge a price below the price to beat, but incumbents could not. This period was to last from 2002 to January 1, 2007. As of 2007 Texas investor owned utility affiliates no longer have price to beat tariffs.[6]
If you think you have to pay the rates your current electricity provider charges, we have good news. The state of Texas allows you to choose which electricity provider you use. This means you can select a provider that has the cheapest Texas electric rates in your area and the best plan for your needs, whether you need a better deal for your residence, your business, or both. Thousands of consumers and businesses that have used our electricity rate comparison process agree that, when shopping for commercial electricity or residential electricity rates and plans, Best Electricity Company is the one-stop source for the best options from top electric providers.
To do so, we used five of the state’s largest electricity companies to explore six things you'll have to evaluate when you're comparing plans and providers: We’ll walk you through customer satisfaction scores, running the numbers on rates, and calculating the impact of different fees, discounts, and contract types. We'll weigh in on extra perks, like points, and green energy too.
Despite the fact that Texas sees much higher temperatures year round, most households contain and use heating units. These units generate heat in one of four ways: other, propane, electricity and natural gas. Switch Energy over half of households in Texas use electricity to run their heating units. This is a much greater average than the overall average for the nation.
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