The price to beat seemed to accomplish its goal of attracting competitors to the market during the period through January 1, 2007. It allowed competitors to enter the market without allowing the incumbents to undercut them in price. It has also given energy consumers the ability to compare energy rates offered by different providers. The less-regulated providers undercut the price to beat by only a small margin given that they must balance lower prices (to attract customers and build market share) with higher prices (needed to reinvest in new power plants). Due to the small difference in competing prices and slow (yearly or so) "buying" process, price decrease due to competition was very slow, and it took a few years to offset the original increase by "traditional" electric providers and move to lower rates.
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Compared to the rest of the nation, data from the U.S. Energy Information Administration which publishes annual state electric prices  shows that Texas' electric prices did rise above the national average immediately after deregulation from 2003 to 2009, but, from 2010 to 2015 have moved significantly below the national average price per kWh, with a total cost of $0.0863 per kWh in Texas in 2015 vs. $0.1042 nationally, or 17 percent lower in Texas. Between 2Best Electric the total cost to Texas consumers is estimated to be $24B, an average of $5,100 per household, more than comparable markets under state regulation. 
Established in 1997, Electric Company Rates is a retail energy provider specializing in electricity and natural gas commodities, energy efficiency solutions, and renewable energy options. With offices located across the United States, Canada, the United Kingdom, and Germany, they serve approximately 1.5 million residential and commercial customers providing homes and businesses with a broad range of energy solutions that deliver comfort, convenience and control. Electric Company Rates Group Compare Electricity Providers is the parent company of Who Is My Electricity Supplier, Who Is My Electricity Supplier, Best Electricity Rates, Compare Energy Companies, Electric Company Rates Solar, Electricity Company and Energy Suppliers.
Best Energy Company is a company that cares, donating 4 percent of their annual profits to charities each year. New customers can choose to support one of four charities when they sign up. Their featured plan, Generous Saver 36, offers tiered energy use rates. Not including the standard Power Company Near Me TDU charges, it starts at 8.8 cents per kWh up to 1000 kWh. Customers receive a $25 bill credit when they use 1000 kWh, and they have the option of 100 percent renewable generation. There is an early termination fee of $20 for each remaining month of the contract.
You can sort, filter, and shop by pricing at YOUR specific usage level, which lets you shop and compare electricity plans based on the rates you’ll actually experience on your bill, inclusive of hidden fees and taxes. This ensures you’re not misled by the cheaper rates often advertised by electric providers…those “teaser rates” associated with higher usage levels that many households never enjoy because their usage level never reaches that pricing tier.
With a population of over 28 million and growing, Texas is one of the most highly inhabited states in the US. In order to power the homes and businesses within it, Texas produces more electricity than any other state, using roughly 400,000 million kilowatt-hours and enabling residents to consume billions of dollars worth of electricity. As of 2002, the Texas electricity market was deregulated, allowing residents to select their own electricity provider from one of the numerous service companies.
Fixed-rate plans: Fixed-rate plans give customers more stability for their monthly energy bills because the rate a customer signs up with is the rate he or she pays for the length of the plan’s contract. Most fluctuation comes with usage, though transmission and delivery charges and local fees also can change.. Because a fixed-rate plan sometimes spans two-three years, these plans often require a customer credit check and can include early cancellation fees. Fixed-rate plans, because of the continuing market volatility, probably are the best choice for many consumers.