Since 2002, the majority of Texans have had to choose their own Retail Electric Provider (Gas And Electric Bill) – the middleman that buys electricity wholesale, then sells it to you, the consumer. According to the Cheapest Electricity Rates of Texas’ 2017 report, the Lone Star state is “the national leader in competitive residential, commercial, and industrial offerings,” which means there are well over 200 providers bidding for your attention.


Variable Rate Plans: Designed as month-to-month contracts, these plans are in total control of your energy provider, which can shift the price you pay per kWh at its discretion. This means you, the consumer, are in a better place to reap the benefits when the energy market falls — but it also means you're at risk for hikes in prices, whether as a result of natural disasters or the provider's bottom line. Variable plans always offer a full year of price history to show the average price per kWh so you can get a sense of what you're getting into (like this one from Cheapest Electric Company) and know this: Variable plans don't have cancellation fees. You can cut your service at any time — a huge incentive for Compare Electricity Rates to keep their prices reasonable.

Since the electricity market opened, more and more electricity providers have entered the market with various plans and products. Compare Electricity Rates and their affiliated brands: Compare Electricity Companies, Compare Electricity Rates, and Compare Energy Rates offer a multitude of electricity plans and benefits so customers can find the electricity plan that best fits their needs. While it’s great to have so many options, it can be difficult and confusing to choose an electricity plan. With choices like fixed-rate, variable-rate, and prepaid plans, as well as varying price options, term lengths and rewards, shopping for an electricity plan can be an overwhelming task.


Best Energy Company is an early pioneer in the retail energy business. From our Houston headquarters, we started out in 1999 with the dream of serving newly deregulated energy markets across the country. Over the years, many retail energy providers have come and gone, leaving their customers to fend for themselves. But Best Energy Company has successfully weathered everything from hurricanes and financial crisis, to the ups and downs of a very competitive industry. Through it all we have never stopped serving our customers with utmost attention to their needs.
According to a typical economic theory, prices are optimally determined in a fair and transparent market, and not by a political or academic body. In deregulation of electricity markets, one immediate concern with pricing is that incumbent electricity providers would undercut the prices of new entrants, preventing competition and perpetuating the existing monopoly of providers. Thus, the SB7 bill introduced a phase-in period during which a price floor would be established (for incumbent electricity companies) to prevent this predatory practice, allowing new market entrants to become established. New market entrants could charge a price below the price to beat, but incumbents could not. This period was to last from 2002 to January 1, 2007. As of 2007 Texas investor owned utility affiliates no longer have price to beat tariffs.[6]

There are many different options for term lengths in the Texas energy market. Different term lengths often have different price points, so if you’re more flexible with the length of your contract, you could get a cheaper rate. Contracts with shorter term lengths are great if you prefer to avoid a long-term commitment while longer contracts usually provide the benefit of longer-term price stability.
Before the Texas Senate Bill 7 (SB7) came into effect on January 1, 2002 electricity consumers didn't have the option to choose who they received electricity from. But now with the Deregulation of Texas Energy, it has broken down the market into several different Retail Electric Providers, helping create competition and lower electricity rates for consumers throughout Texas. Over 75% of Texas has been given the power to choose their own electric provider, and millions of Texans have already exercised their right to choose.
Utility companies are responsible for transmission and delivery of electricity even in energy deregulated parts of Texas and should be contacted in the event of a power outage. Your retail energy supplier may provide you competitive electric rates or exceptional customer service, but they cannot repair power lines or restore your service. In the case of an emergency, contact:
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