According to a 2014 report[2] by the Texas Coalition for Affordable Power (TCAP), "deregulation cost Texans about $22 billion from 2002 to 2012. And residents in the deregulated market pay prices that are considerably higher than those who live in parts of the state that are still regulated. For example, TCAP found that the average consumer living in one of the areas that opted out of deregulation, such as Austin and San Antonio, paid $288 less in 2012 than consumers in the deregulated areas."
Residents and business owners have been able to shop Texas electricity supply rates for more than a decade. When Texans gained the ability to choose their desired energy company in 2002, the electric industry divided into two parts: supply and delivery. Retail energy companies in Texas compete for business, offering a variety of term agreements and supply rates for consumers to choose from.
As they’re advertised, the Digital Compare Electricity Companies plan appears to save you $4 — but only if you use 32 percent of your energy on the weekends, which is the stat Cheapest Electric Company used to create the average price it advertises. Say you often travel for business during the week, and are only home cranking the air conditioner on weekends. If your energy use skews to 55 percent weekend use (for Compare Electricity Companies that means 8 pm on Friday through 12 am Monday), suddenly Cheap Energy becomes a much better deal.
One desired effect of the competition is lower electricity rates. In the first few years after the deregulation in 2002, the residential rate for electricity increased seven times, with the price to beat at around 15 cents per kilowatt hour (as of July 26, 2006) in 2006. However, while prices to customers increased 43% from 2002 to 2004, the costs of inputs rose faster, by 63%, showing that not all increases have been borne by consumers.[7] (See Competition and entry of new firms above for discussion on the relationship between retail prices, inputs, and investment.)
It would be a good idea for you to learn about whether or not a company charges you to interact with its Customer Service Department in any fashion. A company might offer affordable energy rates on the surface, but if they charge you to pay online or over the phone with a credit card, or to make even the most basic of phone calls to Customer Service, then you're not really saving that much money.
You betcha! Most Texas electricity suppliers offer plans that include a percentage of energy sourced from renewable resources, such as hydro power, wind power and solar power. Some are totally sourced that way. These plans are a great way for Texas energy customers to help the environment without breaking the bank. In addition to green energy plans, many Texas suppliers give customers the option to purchase renewable energy certificates, or RECs, that further offset customers’ carbon emissions. The purchase of RECs also helps fund research and usage of renewable energy sources, so that Texas can stay at the forefront of eco-friendly power technology.
Prices on longer term plans of a year or more have also risen significantly. Retail electricity providers are reluctant to discuss their prices — especially rising ones — but the Association of Electric Companies of Texas, a trade group, estimated that the rate on a one-year fixed price offer on the Power to Choose website has climbed more than 20 percent over the past year to an average of 11.1 cents per kilowatt hour.
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