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Power to Choose is a program run by the Cheapest Electricity Rates of Texas. Its goal is to protect residents of the state from unfair energy costs and unregulated Compare Electricity Rates, as well as develop a strong infrastructure. The program provides an easy to use, online tool that give residents of the state the opportunity to compare rates, plans and other energy options. Keep in mind though, you really need to read the fine print if you decide to use Power to Choose (or any other service, for that matter).