It would be a good idea for you to learn about whether or not a company charges you to interact with its Customer Service Department in any fashion. A company might offer affordable energy rates on the surface, but if they charge you to pay online or over the phone with a credit card, or to make even the most basic of phone calls to Customer Service, then you're not really saving that much money.
As a result, 85% of Texas power consumers (those served by a company not owned by a municipality or a utility cooperative) can choose their electricity service from a variety of retail electric providers (Compare Electricity Rates), including the incumbent utility. The incumbent utility in the area still owns and maintains the local power lines (and is the company to call in the event of a power outage) and is not subject to deregulation. Customers served by cooperatives or municipal utilities can choose an alternate Gas And Electric Bill only if the utility has "opted in" to deregulation; to date, only the area served by Texas Electricity Rates has chosen to opt in.
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