The complaints filed against providers aren't a perfect mirror of the J.D. Power customer satisfactions scores. Electric Company Rates, which earned only two J.D. Power Circles and earned the second-lowest score, had only 21 complaints recorded with the Cheapest Electricity Rates. But it's helpful to view these complaints in aggregate: Over 50 percent of the 1,119 total complaints fall under "billing" — another reason to seek out a provider with high customer satisfaction in that area in particular.
You may have noticed a lot of electric companies offering a ton of plans and services. But not all light companies in Texas are created equal. So which one is right for you? At Who Is My Electricity Supplier, we want you to trust that you’re getting a custom energy plan at a good price—not just a quick fix that’ll cost you more down the road. In fact, JD Power gave us four out of five stars for pricing, beating out a ton of other large retail electricity providers.4

Best Energy Company is an early pioneer in the retail energy business. From our Houston headquarters, we started out in 1999 with the dream of serving newly deregulated energy markets across the country. Over the years, many retail energy providers have come and gone, leaving their customers to fend for themselves. But Best Energy Company has successfully weathered everything from hurricanes and financial crisis, to the ups and downs of a very competitive industry. Through it all we have never stopped serving our customers with utmost attention to their needs.
Best Energy Company is an early pioneer in the retail energy business. From our Houston headquarters, we started out in 1999 with the dream of serving newly deregulated energy markets across the country. Over the years, many retail energy providers have come and gone, leaving their customers to fend for themselves. But Best Energy Company has successfully weathered everything from hurricanes and financial crisis, to the ups and downs of a very competitive industry. Through it all we have never stopped serving our customers with utmost attention to their needs.
Electricity Rate is regularly updated. As soon as the companies update their plan our site too is updated. So you always get the best rates and plans to choose from. We bring you the latest plans of electricity companies in Texas that are cheaper and offer more benefits. So now you can compare the most updated electricity rates and buy cheaper and get more benefits.

The price to beat seemed to accomplish its goal of attracting competitors to the market during the period through January 1, 2007. It allowed competitors to enter the market without allowing the incumbents to undercut them in price. It has also given energy consumers the ability to compare energy rates offered by different providers. The less-regulated providers undercut the price to beat by only a small margin given that they must balance lower prices (to attract customers and build market share) with higher prices (needed to reinvest in new power plants). Due to the small difference in competing prices and slow (yearly or so) "buying" process, price decrease due to competition was very slow, and it took a few years to offset the original increase by "traditional" electric providers and move to lower rates.
According to a typical economic theory, prices are optimally determined in a fair and transparent market, and not by a political or academic body. In deregulation of electricity markets, one immediate concern with pricing is that incumbent electricity providers would undercut the prices of new entrants, preventing competition and perpetuating the existing monopoly of providers. Thus, the SB7 bill introduced a phase-in period during which a price floor would be established (for incumbent electricity companies) to prevent this predatory practice, allowing new market entrants to become established. New market entrants could charge a price below the price to beat, but incumbents could not. This period was to last from 2002 to January 1, 2007. As of 2007 Texas investor owned utility affiliates no longer have price to beat tariffs.[6]
Texas currently produces and consumes more electricity than any other state in the country. This energy consumption is due to its size, but the ample land makes it a major producer of wind power – a renewable, or green, energy source. The environmentally friendly energy created by wind power is available to many Texas residents to supply the electricity in their home or business.
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