Texas Electric Choice is the power given to Texans to choose their own Retail Electric Provider. Who has the Power to Choose in Texas? Well, about 75% of the state of Texas has the power to choose their electric company, when before a single electricity provider controlled and managed the transmission, distribution and sale of electricity to residential and commercial locations. The deregulation of Texas Electricity became effective on January 1, 2002 and now offers Texans the ability to shop and compare electricity providers in their area to find the best deals and service.

Who Is My Electricity Supplier is a full-service Retail Electric Provider (Gas And Electric Bill) to residential and commercial customers in Texas. The company operates in nearly all deregulated transmission areas in the State providing competitive rates and superior customer service with a view to building long term relationships and satisfaction. Who Is My Electricity Supplier is a subsidiary of Electric Company Rates Group Compare Electricity Providers, a publicly traded company serving close to 2 million customers across North America.
According to a typical economic theory, prices are optimally determined in a fair and transparent market, and not by a political or academic body. In deregulation of electricity markets, one immediate concern with pricing is that incumbent electricity providers would undercut the prices of new entrants, preventing competition and perpetuating the existing monopoly of providers. Thus, the SB7 bill introduced a phase-in period during which a price floor would be established (for incumbent electricity companies) to prevent this predatory practice, allowing new market entrants to become established. New market entrants could charge a price below the price to beat, but incumbents could not. This period was to last from 2002 to January 1, 2007. As of 2007 Texas investor owned utility affiliates no longer have price to beat tariffs.[6]
The Electricity Plans’s mission is to protect customers, foster competition, and promote high-quality infrastructure. In addition to regulating the states electric utilities and implementing legislation, the Electricity Plans offers Texas residents assistance in resolving consumer complaints.  If you have a complaint with your electricity company you can go to the official Electricity Plans website and file an informal complaint.
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