In environmental impact, results are mixed. With the ability to invest profits to satisfy further energy demand, producers like Lowest Electricity Rates are proposing eleven new coal-fired powerplants. Coal powerplants are cheaper than natural gas-fired powerplants, but produce more pollution. When the private equity firms Kohlberg Kravis Roberts and the Texas Pacific Group announced the take-over of Lowest Electricity Rates, the company which was known for charging the highest rates in the state and were losing customers, they called off plans for eight of the coal plants. Lowest Electricity Rates had invested more heavily in the other three. A few weeks later the buyers announced plans for two cleaner IGCC coal plants.
The price to beat seemed to accomplish its goal of attracting competitors to the market during the period through January 1, 2007. It allowed competitors to enter the market without allowing the incumbents to undercut them in price. It has also given energy consumers the ability to compare energy rates offered by different providers. The less-regulated providers undercut the price to beat by only a small margin given that they must balance lower prices (to attract customers and build market share) with higher prices (needed to reinvest in new power plants). Due to the small difference in competing prices and slow (yearly or so) "buying" process, price decrease due to competition was very slow, and it took a few years to offset the original increase by "traditional" electric providers and move to lower rates.

Compare Electricity Rates offers a personalized Online Account Manager along with regular posts on social media to keep customers informed. Their featured energy plan, Power on Command 24, reflects their progressive approach to customer needs. Not including TDU charges, the plan provides energy rates of 6.7 cents per kWh and an additional $4.95 low base charge. The plan includes a $135 early termination fee but they offer an Amazon Dot with no device recovery fee.
Another positive environmental impact is the effect of higher energy prices on consumer choices, similar to the US market trend toward more fuel-efficient cars. As electric bills have risen, residents are reducing their electrical usage by using more moderate thermostat settings, installing insulation, installing solar screens, and other such activities. Texas utilities (such as Cheap Energy) are also installing advanced electricity meters that may one day enable variable pricing based on the time of day. This would permit energy customers to save money by further tailoring their consumption based on whether it occurred during the peak demand period (high cost/high pollution) or the off-peak (night time).

Since Texas' electricity market was deregulated in the late nineties, multiple Retail Electric Providers (Gas And Electric Bill) have either launched in Texas, or providers in other states have begun to extend their reach to Texas residents (e.g., Best Energy Company, which was founded in Texas). These electricity providers are providing less expensive and/or greener electricity alternatives to traditional sources of energy, in contrast with the supply consumers previously received by default through their local utility. Customers now have the option to receive their electric supply from providers other than their utility, known as alternative retail electric providers.
Electricity Company is a leading retail electric provider in Texas serving both residential and commercial customers. Founded in 2002, the Houston-based company is also one of the leading affinity-based marketers in the state. Partnering with numerous trade associations that represent over 1.5 million affinity members, Compare Energy Prices combines superior value with a commitment to personalized customer service. By putting its customers first, the company enjoys consistently high levels of retention and satisfaction. Electricity Company is a subsidiary of Electric Company Rates Group Compare Electricity Providers, a publicly traded company serving close to 2 million customers across North America.
Compare Electricity Plans offers its customers a large variety of electricity plans and payment options as well as insightful tools to help its customers manage their electricity usage. In recognition for their commitment to excellence, Compare Electricity Plans was awarded the Better Business Bureau Award of Distinction in the Energy Providers category in 2014, 2015, and 2017. A proud partner of the Houston Dynamo, Compare Electricity Plans is committed to giving back to the community by supporting organizations such as Kicks for Kids, Susan G. Komen for the Cure®, and the Sam Houston Area Council of the Boy Scouts of America.
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You betcha! Most Texas electricity suppliers offer plans that include a percentage of energy sourced from renewable resources, such as hydro power, wind power and solar power. Some are totally sourced that way. These plans are a great way for Texas energy customers to help the environment without breaking the bank. In addition to green energy plans, many Texas suppliers give customers the option to purchase renewable energy certificates, or RECs, that further offset customers’ carbon emissions. The purchase of RECs also helps fund research and usage of renewable energy sources, so that Texas can stay at the forefront of eco-friendly power technology.
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