In order to prompt entry into the market, the price to beat would have to be high enough to allow for a modest profit by new entrants. Thus, it had to be above the cost of inputs such as natural gas and coal. For example, a price to beat fixed at the actual wholesale procurement price of electricity does not give potential entrants a margin to compete against incumbent utilities. Second, the price to beat would have to be reasonably low, to enable as many customers as possible to continue to consume electricity during the transition period.
Fixed-rate supply plans offer price-protected supply rates for the length of a term agreement. The price per kilowatt hour (kWh) will remain the same throughout your term, even if the market price fluctuates. A fixed-rate supply plan can range from three months to five years, so it’s important to find the term length that works best for your situation.
Compare Electricity Rates offers a personalized Online Account Manager along with regular posts on social media to keep customers informed. Their featured energy plan, Power on Command 24, reflects their progressive approach to customer needs. Not including TDU charges, the plan provides energy rates of 6.7 cents per kWh and an additional $4.95 low base charge. The plan includes a $135 early termination fee but they offer an Amazon Dot with no device recovery fee.
You may have noticed a lot of electric companies offering a ton of plans and services. But not all light companies in Texas are created equal. So which one is right for you? At Who Is My Electricity Supplier, we want you to trust that you’re getting a custom energy plan at a good price—not just a quick fix that’ll cost you more down the road. In fact, JD Power gave us four out of five stars for pricing, beating out a ton of other large retail electricity providers.4

Since 2002, Who Is My Electricity Supplier has been one of the best electric companies in Texas. Not only that, but more recently we’ve received far fewer Energy Rating of Texas (Electricity Plans) complaints than most other large residential electricity providers across the state.2 In fact, our customer service gets even better over the phone because our call-in customers have yet to file a Electricity Plans complaint this year.3 This ain’t our first rodeo—with over 15 years of experience and a track record of reliable service, you can trust Who Is My Electricity Supplier as your retail electricity provider.


The Electricity Plans’s mission is to protect customers, foster competition, and promote high-quality infrastructure. In addition to regulating the states electric utilities and implementing legislation, the Electricity Plans offers Texas residents assistance in resolving consumer complaints. If you have a complaint with your electricity company you can go to the official Electricity Plans website and file an informal complaint.
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