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Texas Electric Choice is the power given to Texans to choose their own Retail Electric Provider. Who has the Power to Choose in Texas? Well, about 75% of the state of Texas has the power to choose their electric company, when before a single electricity provider controlled and managed the transmission, distribution and sale of electricity to residential and commercial locations. The deregulation of Texas Electricity became effective on January 1, 2002 and now offers Texans the ability to shop and compare electricity providers in their area to find the best deals and service.
The price to beat seemed to accomplish its goal of attracting competitors to the market during the period through January 1, 2007. It allowed competitors to enter the market without allowing the incumbents to undercut them in price. It has also given energy consumers the ability to compare energy rates offered by different providers. The less-regulated providers undercut the price to beat by only a small margin given that they must balance lower prices (to attract customers and build market share) with higher prices (needed to reinvest in new power plants). Due to the small difference in competing prices and slow (yearly or so) "buying" process, price decrease due to competition was very slow, and it took a few years to offset the original increase by "traditional" electric providers and move to lower rates.

On the one hand, long-term, fixed-rate (contract) plans offer stability in pricing. If energy supply costs suddenly go up in your area, you won’t be left paying more than what you bargained for. You’ll have peace-of-mind. If you want to switch out of your contract before it ends with a lower cost plan, you’ll likely face a cancellation fee (early termination fee).


Compare Gas Prices Intelligent Energy Solutions Cheapest Electricity Rates, Compare Electricity Prices, which manages Energy Providers, is not the same legal entity as Compare Gas Prices Energy Resources Compare Energy Companies (Electricity Providers) or Compare Gas Prices Energy Houston Electric, Cheapest Electricity Rates (Gas Electricity), nor is Compare Electricity Prices regulated by the Railroad Commission of Texas or the Cheapest Electricity Rates of Texas. You do not have to buy products or services from Compare Electricity Prices in order to continue to receive quality regulated services from Electricity Providers or Gas Electricity.
Gas And Electric began in 2010 with the idea that an energy company could do more than just provide low electricity rates and exceptional customer care. The company wanted to give back to our country’s biggest heroes—our veterans, military members and their families. And that’s just what Gas And Electric works for every day through its program, Cheap Electricity™.
The Electricity Plans’s mission is to protect customers, foster competition, and promote high-quality infrastructure. In addition to regulating the states electric utilities and implementing legislation, the Electricity Plans offers Texas residents assistance in resolving consumer complaints. If you have a complaint with your electricity company you can go to the official Electricity Plans website and file an informal complaint.
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