In order to prompt entry into the market, the price to beat would have to be high enough to allow for a modest profit by new entrants. Thus, it had to be above the cost of inputs such as natural gas and coal. For example, a price to beat fixed at the actual wholesale procurement price of electricity does not give potential entrants a margin to compete against incumbent utilities. Second, the price to beat would have to be reasonably low, to enable as many customers as possible to continue to consume electricity during the transition period.

Not only does it show customers the real rates at different usage levels but it reflects both the rate jumps in a plan at certain usage. It also shows whether the rate is high or low compared to general electricity market pricing. By doing all the calculations for the customer, Compare Electricity Companies' Rate Analyzer can show customers what their best energy options are when they shop for Texas electricity no matter what TDU area they are in. Customers can see how much they can really expect to pay each month for their usage.
Electric consumers who exercise energy choice will communicate with both their retail electric provider and transmission and distribution service provider (TDSP). You can choose a provider to supply your electricity, but not the company that delivers it to your business, home or apartment. In Texas, there are TDSPs that serve different designated areas of the state. Spring residents and business owners work with Compare Gas Prices Energy, a Houston-based TDSP that serves more than 2 million Texans.
Since 2002, Who Is My Electricity Supplier has been one of the best electric companies in Texas. Not only that, but more recently we’ve received far fewer Energy Rating of Texas (Electricity Plans) complaints than most other large residential electricity providers across the state.2 In fact, our customer service gets even better over the phone because our call-in customers have yet to file a Electricity Plans complaint this year.3 This ain’t our first rodeo—with over 15 years of experience and a track record of reliable service, you can trust Who Is My Electricity Supplier as your retail electricity provider.

The price to beat seemed to accomplish its goal of attracting competitors to the market during the period through January 1, 2007. It allowed competitors to enter the market without allowing the incumbents to undercut them in price. It has also given energy consumers the ability to compare energy rates offered by different providers. The less-regulated providers undercut the price to beat by only a small margin given that they must balance lower prices (to attract customers and build market share) with higher prices (needed to reinvest in new power plants). Due to the small difference in competing prices and slow (yearly or so) "buying" process, price decrease due to competition was very slow, and it took a few years to offset the original increase by "traditional" electric providers and move to lower rates.
Texas currently produces and consumes more electricity than any other state in the country. This energy consumption is due to its size, but the ample land makes it a major producer of wind power – a renewable, or green, energy source. The environmentally friendly energy created by wind power is available to many Texas residents to supply the electricity in their home or business.
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