Power to Choose is a program run by the Cheapest Electricity Rates of Texas. Its goal is to protect residents of the state from unfair energy costs and unregulated Compare Electricity Rates, as well as develop a strong infrastructure. The program provides an easy to use, online tool that give residents of the state the opportunity to compare rates, plans and other energy options. Keep in mind though, you really need to read the fine print if you decide to use Power to Choose (or any other service, for that matter).
The local electric company is the utility – that’s the company who owns the infrastructure, including the poles and power lines that deliver electricity to your home. They are who you call if your power goes out or there's an emergency. But in almost every city in Texas, you must choose another company to supply that energy, called a Retail Electric Provider (Gas And Electric Bill). These Compare Electricity Rates, like Best Energy Company, allow you to choose electricity plans that offer competitive prices and plans to meet your needs.

For example, if you use a small amount of energy each month, you expect to be rewarded — right? Unfortunately, nearly all electricity plans from Texas Compare Electricity Rates are advertised as costing more per kWh the less electricity you use. It’s a little like buying in bulk: Providers often discount your bill when you cross certain kWh thresholds. For instance, one 12-month plan from Electric Service Providers Power quotes 8.1 cents per kWh for 1,000 kWh a month and 8.8 cents for 2,000 kWh per month, but 12.1 cents for 500 kWh per month. Why the difference? Customers get $35 back each month if they pass 1,000 kWh of use, and another $15 back per month if they cross 2,000 kWh. In this case, using half as much electricity as your neighbor on the same plan wouldn’t get you half the bill.
Switching electricity companies can be frustrating, especially during a period of record-breaking electricity-usage. But if you want one of the best overall Texas energy providers, then you want to compare the ones customers recommend. To help make the process easier, these are the top five energy providers, chosen by customers, along with their featured plans.
HOUSTON, Sept. 20, 2018 /PRNewswire/ -- Over the past summer, the Energy Rating of Texas has been baffled by Compare Electricity Companies Providers using pricing gimmicks that dupe Texas consumers into high monthly bills at its Power to Choose website.(1) The Electricity Plans of Texas' best solution was to tweak some sort settings, limit the number of Gas And Electric Bill plans, and offer a "series of user-friendly PDFs and videos intended to guide and inform the customer."(2) The chairman has even recently said that if the Compare Energy Prices can't figure out a solution, then the commission may just shut down the Power to Choose website.(3)
Houston-based Best Energy Company is a publicly traded, independent retail energy services company (NASDAQ: Compare Electricity Rates). Founded in 1999, Best Energy Company has become one of the fastest growing and most trusted retail energy suppliers in the United States. Best Energy Company operates in 90 utility delivery areas across 18 states and provides more than 600,000 residential and commercial customers across the United States with natural gas and electricity services.

One of the benchmarks of a successful free market is the range of choice provided to customers. Choice can be viewed both in terms of the number of firms active in the market as well as the variety of products those firms offer to consumers. In the first decade of retail electric deregulation in Texas, the market experienced dramatic changes in both metrics. In 2002, residential customers in the Dallas-Fort area could choose between 10 retail electric providers offers a total of 11 price plans. By the end of 2012, there were 45 retail electric providers offering 258 different price plans to residential customers in that market.[11] Similar increases in the number of retail electric providers and available plans have been realized in other deregulated electricity market areas with the state.
Fixed-rate supply plans offer price-protected supply rates for the length of a term agreement. The price per kilowatt hour (kWh) will remain the same throughout your term, even if the market price fluctuates. A fixed-rate supply plan can range from three months to five years, so it’s important to find the term length that works best for your situation.

As a result, 85%[1] of Texas power consumers (those served by a company not owned by a municipality or a utility cooperative) can choose their electricity service from a variety of retail electric providers (Compare Electricity Rates), including the incumbent utility. The incumbent utility in the area still owns and maintains the local power lines (and is the company to call in the event of a power outage) and is not subject to deregulation. Customers served by cooperatives or municipal utilities can choose an alternate Gas And Electric Bill only if the utility has "opted in" to deregulation; to date, only the area served by Texas Electricity Rates has chosen to opt in.

For example, shoppers for Texas electricity plans in the 77494 ZIP code in Katy, TX, could find 12-month plans for 6.8 cents/kWh in February; by June, electricity rates had increased 27 percent to 9.3 cents/kWh. As of early September, 12-month plans were up again, to 9.9 cents/kWh – a 6.5 percent hike from June and a 46 percent increase just since February.
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