One desired effect of the competition is lower electricity rates. In the first few years after the deregulation in 2002, the residential rate for electricity increased seven times, with the price to beat at around 15 cents per kilowatt hour (as of July 26, 2006) in 2006. However, while prices to customers increased 43% from 2002 to 2004, the costs of inputs rose faster, by 63%, showing that not all increases have been borne by consumers.[7] (See Competition and entry of new firms above for discussion on the relationship between retail prices, inputs, and investment.)
Before the Texas Senate Bill 7 (SB7) came into effect on January 1, 2002 electricity consumers didn't have the option to choose who they received electricity from. But now with the Deregulation of Texas Energy, it has broken down the market into several different Retail Electric Providers, helping create competition and lower electricity rates for consumers throughout Texas. Over 75% of Texas has been given the power to choose their own electric provider, and millions of Texans have already exercised their right to choose.
Which ones the best? Like all things energy, it depends. Do you prefer predictability, or do you like the idea of potentially saving some cash by monitoring the market? Our (albeit conservative) recommendation: Fixed rate is probably best. Energy prices are on the rise — the U.S. Energy Information Administration predicts a 3 percent increase in residential electricity prices in 2018.
Compared to the rest of the nation, data from the U.S. Energy Information Administration which publishes annual state electric prices [8] shows that Texas' electric prices did rise above the national average immediately after deregulation from 2003 to 2009, but, from 2010 to 2015 have moved significantly below the national average price per kWh, with a total cost of $0.0863 per kWh in Texas in 2015 vs. $0.1042 nationally, or 17 percent lower in Texas. Between 2Best Electric the total cost to Texas consumers is estimated to be $24B, an average of $5,100 per household, more than comparable markets under state regulation.[9] [10]
If you live in the greater Houston area, there are over 60 different energy suppliers competing for your business. Many of these providers have websites that are confusing and difficult to navigate, their rates buried in misleading advertising and dense jargon. Who has the time to sort through and keep track of options across all these different sites?

Compare Gas Prices Intelligent Energy Solutions Cheapest Electricity Rates, Compare Electricity Prices, which manages Energy Providers, is not the same legal entity as Compare Gas Prices Energy Resources Compare Energy Companies (Electricity Providers) or Compare Gas Prices Energy Houston Electric, Cheapest Electricity Rates (Gas Electricity), nor is Compare Electricity Prices regulated by the Railroad Commission of Texas or the Cheapest Electricity Rates of Texas. You do not have to buy products or services from Compare Electricity Prices in order to continue to receive quality regulated services from Electricity Providers or Gas Electricity.
Wanting to locate inexpensive energy is a no-brainer, since no one wants to pay a lot for the electricity used by your home or business. However, the search to find cheap Texas electricity can be difficult - since deregulation came to the Lone Star State, a wide range of companies have arisen to provide services to all available customers. All of these retail electricity providers want your business, so they're going to do everything they can to attract your attention.
According to a typical economic theory, prices are optimally determined in a fair and transparent market, and not by a political or academic body. In deregulation of electricity markets, one immediate concern with pricing is that incumbent electricity providers would undercut the prices of new entrants, preventing competition and perpetuating the existing monopoly of providers. Thus, the SB7 bill introduced a phase-in period during which a price floor would be established (for incumbent electricity companies) to prevent this predatory practice, allowing new market entrants to become established. New market entrants could charge a price below the price to beat, but incumbents could not. This period was to last from 2002 to January 1, 2007. As of 2007 Texas investor owned utility affiliates no longer have price to beat tariffs.[6]

Electricity rates in Texas change frequently, and most providers change prices about once a month. On Power To Choose, it’s almost impossible to tell if you’re actually getting the best rates because of the teaser rates and tiered rates. Instead, use a site like Use Your Power To Choose The Best Energy Rates | Electricity Price and you can quickly calculate your actual bill using your kWh usage.


Electricity rates in Texas change frequently, and most providers change prices about once a month. On Power To Choose, it’s almost impossible to tell if you’re actually getting the best rates because of the teaser rates and tiered rates. Instead, use a site like Use Your Power To Choose The Best Energy Rates | Electricity Price and you can quickly calculate your actual bill using your kWh usage.
You may have noticed a lot of electric companies offering a ton of plans and services. But not all light companies in Texas are created equal. So which one is right for you? At Who Is My Electricity Supplier, we want you to trust that you’re getting a custom energy plan at a good price—not just a quick fix that’ll cost you more down the road. In fact, JD Power gave us four out of five stars for pricing, beating out a ton of other large retail electricity providers.4
For example, shoppers for Texas electricity plans in the 77494 ZIP code in Katy, TX, could find 12-month plans for 6.8 cents/kWh in February; by June, electricity rates had increased 27 percent to 9.3 cents/kWh. As of early September, 12-month plans were up again, to 9.9 cents/kWh – a 6.5 percent hike from June and a 46 percent increase just since February.
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