The price to beat seemed to accomplish its goal of attracting competitors to the market during the period through January 1, 2007. It allowed competitors to enter the market without allowing the incumbents to undercut them in price. It has also given energy consumers the ability to compare energy rates offered by different providers. The less-regulated providers undercut the price to beat by only a small margin given that they must balance lower prices (to attract customers and build market share) with higher prices (needed to reinvest in new power plants). Due to the small difference in competing prices and slow (yearly or so) "buying" process, price decrease due to competition was very slow, and it took a few years to offset the original increase by "traditional" electric providers and move to lower rates.
Electric consumers who exercise energy choice will communicate with both their retail electric provider and transmission and distribution service provider (TDSP). You can choose a provider to supply your electricity, but not the company that delivers it to your business, home or apartment. In Texas, there are TDSPs that serve different designated areas of the state. Spring residents and business owners work with Compare Gas Prices Energy, a Houston-based TDSP that serves more than 2 million Texans.
1) Check Your Contract Status: Before you switch, you’ll need to determine whether or not you’re bound by a contract with your current provider, and if so, how long you have left to fulfill the term and the cost and/or penalties of early cancellation (if any). You can usually find this information on your bill or by calling your energy provider. According to the Cheapest Electricity Rates, customers can switch providers without facing an early termination fee if they schedule the switch no earlier than 14 days before their current plan expires (for most fixed-rate plans). Most variable-rate plans (month to month) don’t charge early termination fees, so customers on those plans can switch at any time. You should receive a letter in the mail at least 30 days before your contract expires.
If you live in the greater Houston area, there are over 60 different energy suppliers competing for your business. Many of these providers have websites that are confusing and difficult to navigate, their rates buried in misleading advertising and dense jargon. Who has the time to sort through and keep track of options across all these different sites?
And just like with any plan, it’s worth it to do the math to see how different scenarios will affect your bill. Take, for example, a home in Sweetwater that uses about 1,000 kWh of energy per month, and is interested in the Texas Essentials 12 plan. Zero percent renewable energy is the cheapest option — but by committing to a $5 monthly charge for its 100 percent “Energy Providers” option, it’s actually cheaper than the 60 percent hybrid renewable option.
Twenty bucks compared to a $2,000 bill? Not much to write home about, but hey — it’s free money. And, true, you’ll still get some free money when you use less energy, but rewards only really seem reward-y if you're shelling out big bucks. That same Compare Electricity Rates plan only yields about $6 in Plenti points per year if you use 500 kWh of electricity each month.
Since the Texas electricity market opened to competition in 2002, many Texas residents have had the opportunity to choose their own electricity provider. Instead of relying on their local utility to provide them with electricity, most Texans can choose from a variety of competitive providers, allowing them to shop around for the perfect electricity plan for their homes and lifestyles.
And just like with any plan, it’s worth it to do the math to see how different scenarios will affect your bill. Take, for example, a home in Sweetwater that uses about 1,000 kWh of energy per month, and is interested in the Texas Essentials 12 plan. Zero percent renewable energy is the cheapest option — but by committing to a $5 monthly charge for its 100 percent “Energy Providers” option, it’s actually cheaper than the 60 percent hybrid renewable option.

The power to choose supply rates from retail energy companies in Texas extends to businesses, not just residents. Business owners who care about the bottom line should definitely consider shopping around. To shop for Texas electric rates for a business, call us with your energy usage information or fill out our simple informational form so an energy representative can contact you with a free custom quote.
Compare Electricity Companies is the destination website for Texas residents and business owners to share their opinions and have a voice in the Texas Deregulated Energy Market. We offer daily updated information about electricity rates in Houston, Dallas, Fort Worth, Arlington, and hundreds of other cities in Texas. Electricity Ratings, Cheapest Electricity Rates helps people make informed buying decisions through its consumer reviews platform and is a reliable source for valuable consumer insight, advice, in-depth energy company service evaluations, and personalized recommendations. Since 2009, we've helped over 1.5 million shoppers find the best energy providers and rates. Electricity Ratings, Cheapest Electricity Rates operates similar consumer energy shopping websites in Georgia, Ohio, Illinois, Connecticut, and New York.

After Senate Bill 7 went into effect in January 2002, nearly 6 million power customers became eligible to choose their energy supplier. That number has grown through the years. By deregulating the state’s energy market, the Texas Senate gave constituents the power to choose. The process of energy deregulation in Texas dismantled the utilities’ monopoly over the electric market and encouraged customers to explore their energy options.
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