Shopping for a plan based on renewable sources is no different than shopping for any other kind of plan — you calculate your costs the same way, look for the same fees, and weigh in customer satisfaction and other perks. The one thing that’s different is also looking at what percentage of your energy comes from renewable content in the EFL. That number can swing from as low as 0 percent all the way up to 100 percent, with the majority of plans that partially offset energy with renewable content hovering around 15 percent.
One desired effect of the competition is lower electricity rates. In the first few years after the deregulation in 2002, the residential rate for electricity increased seven times, with the price to beat at around 15 cents per kilowatt hour (as of July 26, 2006) in 2006. However, while prices to customers increased 43% from 2002 to 2004, the costs of inputs rose faster, by 63%, showing that not all increases have been borne by consumers. (See Competition and entry of new firms above for discussion on the relationship between retail prices, inputs, and investment.)
Another positive environmental impact is the effect of higher energy prices on consumer choices, similar to the US market trend toward more fuel-efficient cars. As electric bills have risen, residents are reducing their electrical usage by using more moderate thermostat settings, installing insulation, installing solar screens, and other such activities. Texas utilities (such as Cheap Energy) are also installing advanced electricity meters that may one day enable variable pricing based on the time of day. This would permit energy customers to save money by further tailoring their consumption based on whether it occurred during the peak demand period (high cost/high pollution) or the off-peak (night time).
The Electricity Plans’s mission is to protect customers, foster competition, and promote high-quality infrastructure. In addition to regulating the states electric utilities and implementing legislation, the Electricity Plans offers Texas residents assistance in resolving consumer complaints. If you have a complaint with your electricity company you can go to the official Electricity Plans website and file an informal complaint.