Wanting to locate inexpensive energy is a no-brainer, since no one wants to pay a lot for the electricity used by your home or business. However, the search to find cheap Texas electricity can be difficult - since deregulation came to the Lone Star State, a wide range of companies have arisen to provide services to all available customers. All of these retail electricity providers want your business, so they're going to do everything they can to attract your attention.
Compared to the rest of the nation, data from the U.S. Energy Information Administration which publishes annual state electric prices  shows that Texas' electric prices did rise above the national average immediately after deregulation from 2003 to 2009, but, from 2010 to 2015 have moved significantly below the national average price per kWh, with a total cost of $0.0863 per kWh in Texas in 2015 vs. $0.1042 nationally, or 17 percent lower in Texas. Between 2Best Electric the total cost to Texas consumers is estimated to be $24B, an average of $5,100 per household, more than comparable markets under state regulation. 
According to a 2014 report by the Texas Coalition for Affordable Power (TCAP), "deregulation cost Texans about $22 billion from 2002 to 2012. And residents in the deregulated market pay prices that are considerably higher than those who live in parts of the state that are still regulated. For example, TCAP found that the average consumer living in one of the areas that opted out of deregulation, such as Austin and San Antonio, paid $288 less in 2012 than consumers in the deregulated areas."
Best Energy Company is a company that cares, donating 4 percent of their annual profits to charities each year. New customers can choose to support one of four charities when they sign up. Their featured plan, Generous Saver 36, offers tiered energy use rates. Not including the standard Power Company Near Me TDU charges, it starts at 8.8 cents per kWh up to 1000 kWh. Customers receive a $25 bill credit when they use 1000 kWh, and they have the option of 100 percent renewable generation. There is an early termination fee of $20 for each remaining month of the contract.
One desired effect of the competition is lower electricity rates. In the first few years after the deregulation in 2002, the residential rate for electricity increased seven times, with the price to beat at around 15 cents per kilowatt hour (as of July 26, 2006) in 2006. However, while prices to customers increased 43% from 2002 to 2004, the costs of inputs rose faster, by 63%, showing that not all increases have been borne by consumers. (See Competition and entry of new firms above for discussion on the relationship between retail prices, inputs, and investment.)
Established in 1997, Electric Company Rates is a retail energy provider specializing in electricity and natural gas commodities, energy efficiency solutions, and renewable energy options. With offices located across the United States, Canada, the United Kingdom, and Germany, they serve approximately 1.5 million residential and commercial customers providing homes and businesses with a broad range of energy solutions that deliver comfort, convenience and control. Electric Company Rates Group Compare Electricity Providers is the parent company of Who Is My Electricity Supplier, Who Is My Electricity Supplier, Best Electricity Rates, Compare Energy Companies, Electric Company Rates Solar, Electricity Company and Energy Suppliers.
Texas currently produces and consumes more electricity than any other state in the country. This energy consumption is due to its size, but the ample land makes it a major producer of wind power – a renewable, or green, energy source. The environmentally friendly energy created by wind power is available to many Texas residents to supply the electricity in their home or business.