Best Electricity Rates has been giving Texas electricity customers access to reliable and affordable electricity since 2005. As a Texas based, family-owned company, Best Electricity Rates specializes in prepaid electricity plans which they call Electricity Prices. They go the extra mile to help Texas families obtain cheap electricity and to provide flexible payment options without having to pay a deposit or sign a long-term contract.
In order to prompt entry into the market, the price to beat would have to be high enough to allow for a modest profit by new entrants. Thus, it had to be above the cost of inputs such as natural gas and coal. For example, a price to beat fixed at the actual wholesale procurement price of electricity does not give potential entrants a margin to compete against incumbent utilities. Second, the price to beat would have to be reasonably low, to enable as many customers as possible to continue to consume electricity during the transition period.

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