The increase in retail rates come as companies prepare for surging prices in the wholesale electricity markets where they buy their power. Forecasts of higher than normal temperatures and record power demand are coinciding with the shutdown of at least three coal-fired plants, leading to concerns that temporary shortages on the hottest summer days could send wholesale prices, which typically average less than $50 per megawatt hour, spiking to $3,000 per megawatt hour or higher. (A megawatt hour is 1,000 kilowatt hours.)

The price to beat seemed to accomplish its goal of attracting competitors to the market during the period through January 1, 2007. It allowed competitors to enter the market without allowing the incumbents to undercut them in price. It has also given energy consumers the ability to compare energy rates offered by different providers. The less-regulated providers undercut the price to beat by only a small margin given that they must balance lower prices (to attract customers and build market share) with higher prices (needed to reinvest in new power plants). Due to the small difference in competing prices and slow (yearly or so) "buying" process, price decrease due to competition was very slow, and it took a few years to offset the original increase by "traditional" electric providers and move to lower rates.


The low teaser rates for consumers available just a month ago have disappeared, making it impossible for buyers who average about 1,000 kilowatts a month to lock in a three-month rate for less than 18 cents a kilowatt-hour, according to the website, the price comparison tool run by the Cheapest Electricity Rates of Texas. A year ago, Texans shopping for a three-month contract could find rates that were less than 7 cents a kilowatt hour while earlier this spring, bargains were still available for less than a nickel a kilowatt hour.
A major question point when considering whether or not switch electricity providers is "What will happen to electric rates?" This can be a tricky question to answer as rates are continuously in flux. In the short-term it's impossible to know exactly what will happen to rates but when looking at a longer term picture things become a bit clearer. Based on the graph above, electric rates in Texas have generally been increase over the past decade. Assuming this trend continues, the best way to protect yourself from increasing rates is to switch into a 12 month or 24 month plan and lock into a low rate.
Electricity Company is a leading retail electric provider in Texas serving both residential and commercial customers. Founded in 2002, the Houston-based company is also one of the leading affinity-based marketers in the state. Partnering with numerous trade associations that represent over 1.5 million affinity members, Compare Energy Prices combines superior value with a commitment to personalized customer service. By putting its customers first, the company enjoys consistently high levels of retention and satisfaction. Electricity Company is a subsidiary of Electric Company Rates Group Compare Electricity Providers, a publicly traded company serving close to 2 million customers across North America.
Compare Electricity Providers has an advertising relationship with some of the offers included on this page. However, the rankings and listings of our reviews, tools and all other content are based on objective analysis. For more information, please check out our full Advertiser Disclosure. Compare Electricity Providers strives to keep its information accurate and up to date. The information in our reviews could be different from what you find when visiting a financial institution, service provider or a specific product’s website. All products are presented without warranty.
In finding you the best Texas electric rates, we only list electric companies that have great business stability, excellent service, environmental awareness, and transparent pricing. This protects you from providers that could soon go out of business, are inattentive to customers, are environmentally unsound, or may end up charging you a higher rate than advertised.
In this free market competing electricity retailers buy electricity wholesale from private power generators to sell at retail to around 85% of Texas residents. The partnership between generators and retailers is governed by the Electric Reliability Council of Texas, or ERCOT, which attempts to balance the power grid’s electricity supply and demand by purchasing small amounts of electricity at 15-minute intervals throughout the day.
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