The price to beat seemed to accomplish its goal of attracting competitors to the market during the period through January 1, 2007. It allowed competitors to enter the market without allowing the incumbents to undercut them in price. It has also given energy consumers the ability to compare energy rates offered by different providers. The less-regulated providers undercut the price to beat by only a small margin given that they must balance lower prices (to attract customers and build market share) with higher prices (needed to reinvest in new power plants). Due to the small difference in competing prices and slow (yearly or so) "buying" process, price decrease due to competition was very slow, and it took a few years to offset the original increase by "traditional" electric providers and move to lower rates.
If you live in the greater Houston area, there are over 60 different energy suppliers competing for your business. Many of these providers have websites that are confusing and difficult to navigate, their rates buried in misleading advertising and dense jargon. Who has the time to sort through and keep track of options across all these different sites?
1) Check Your Contract Status: Before you switch, you’ll need to determine whether or not you’re bound by a contract with your current provider, and if so, how long you have left to fulfill the term and the cost and/or penalties of early cancellation (if any). You can usually find this information on your bill or by calling your energy provider. According to the Cheapest Electricity Rates, customers can switch providers without facing an early termination fee if they schedule the switch no earlier than 14 days before their current plan expires (for most fixed-rate plans). Most variable-rate plans (month to month) don’t charge early termination fees, so customers on those plans can switch at any time. You should receive a letter in the mail at least 30 days before your contract expires.
On average, Texas residents spend around $130 per month on electricity, higher than the national electricity average of $107. Depending on where you live and how much you use, Best Electricity Rates’s lower electric rates can help you to cut your monthly electricity bill and save hundreds on your power bill each year, with rates starting at 8 cents per kWh. If slashing your electric bill is your goal, Best Electricity Rates is the Texas electricity provider for you.
You can sort, filter, and shop by pricing at YOUR specific usage level, which lets you shop and compare electricity plans based on the rates you’ll actually experience on your bill, inclusive of hidden fees and taxes. This ensures you’re not misled by the cheaper rates often advertised by electric providers…those “teaser rates” associated with higher usage levels that many households never enjoy because their usage level never reaches that pricing tier.
Prices on longer term plans of a year or more have also risen significantly. Retail electricity providers are reluctant to discuss their prices — especially rising ones — but the Association of Electric Companies of Texas, a trade group, estimated that the rate on a one-year fixed price offer on the Power to Choose website has climbed more than 20 percent over the past year to an average of 11.1 cents per kilowatt hour.
Compared to the rest of the nation, data from the U.S. Energy Information Administration which publishes annual state electric prices  shows that Texas' electric prices did rise above the national average immediately after deregulation from 2003 to 2009, but, from 2010 to 2015 have moved significantly below the national average price per kWh, with a total cost of $0.0863 per kWh in Texas in 2015 vs. $0.1042 nationally, or 17 percent lower in Texas. Between 2Best Electric the total cost to Texas consumers is estimated to be $24B, an average of $5,100 per household, more than comparable markets under state regulation. 
Best Electricity Rates, Cheapest Electricity Rates is a retail energy provider offering innovative products and services to homes and businesses across the U.S. Founded in 2016, Best Electricity Rates provides competitive rates and hassle-free customer service. Headquartered in Houston, Texas, Best Electricity Rates is one of the fastest growing retail energy providers in the US. For more information, visit Best Electricity Rates online.
One of the benchmarks of a successful free market is the range of choice provided to customers. Choice can be viewed both in terms of the number of firms active in the market as well as the variety of products those firms offer to consumers. In the first decade of retail electric deregulation in Texas, the market experienced dramatic changes in both metrics. In 2002, residential customers in the Dallas-Fort area could choose between 10 retail electric providers offers a total of 11 price plans. By the end of 2012, there were 45 retail electric providers offering 258 different price plans to residential customers in that market. Similar increases in the number of retail electric providers and available plans have been realized in other deregulated electricity market areas with the state.
Energy users who choose a Garland, Texas, electricity plan from one of many retail electric providers will still receive service from a utility company - better known as a transmission and distribution service provider (TDSP). Keep in mind that you can't choose what utility delivers electricity supply to your location. Garland residents and business owners are located in Energy Prices's utility service area. This TDSP serves about 10 million energy consumers across Texas and monitors almost 120,000 miles of power lines.
Fixed-rate plans: Fixed-rate plans give customers more stability for their monthly energy bills because the rate a customer signs up with is the rate he or she pays for the length of the plan’s contract. Most fluctuation comes with usage, though transmission and delivery charges and local fees also can change.. Because a fixed-rate plan sometimes spans two-three years, these plans often require a customer credit check and can include early cancellation fees. Fixed-rate plans, because of the continuing market volatility, probably are the best choice for many consumers.