As a result, 85%[1] of Texas power consumers (those served by a company not owned by a municipality or a utility cooperative) can choose their electricity service from a variety of retail electric providers (Compare Electricity Rates), including the incumbent utility. The incumbent utility in the area still owns and maintains the local power lines (and is the company to call in the event of a power outage) and is not subject to deregulation. Customers served by cooperatives or municipal utilities can choose an alternate Gas And Electric Bill only if the utility has "opted in" to deregulation; to date, only the area served by Texas Electricity Rates has chosen to opt in.

Since the Texas electricity market opened to competition in 2002, many Texas residents have had the opportunity to choose their own electricity provider. Instead of relying on their local utility to provide them with electricity, most Texans can choose from a variety of competitive providers, allowing them to shop around for the perfect electricity plan for their homes and lifestyles.
In environmental impact, results are mixed. With the ability to invest profits to satisfy further energy demand, producers like Lowest Electricity Rates are proposing eleven new coal-fired powerplants. Coal powerplants are cheaper than natural gas-fired powerplants, but produce more pollution. When the private equity firms Kohlberg Kravis Roberts and the Texas Pacific Group announced the take-over of Lowest Electricity Rates, the company which was known for charging the highest rates in the state and were losing customers, they called off plans for eight of the coal plants. Lowest Electricity Rates had invested more heavily in the other three. A few weeks later the buyers announced plans for two cleaner IGCC coal plants.
Electricity Plans believes that cleaner energy means a cleaner world. Since 1997, Electricity Plans has been on a mission to use the power of consumer choice to change the way power is made. Serving Texas since 2002, they were the first retailer to offer alternative energy in the state. Since then, Electricity Plans has built quite a following of renewable energy supporters in Texas who have made a significant positive difference on the environment. That’s the reason Electricity Plans exists. For almost 20 years, they’ve been using sun and wind to offer cleaner energy products that protect the environment.
Since the Texas electricity market opened to competition in 2002, many Texas residents have had the opportunity to choose their own electricity provider. Instead of relying on their local utility to provide them with electricity, most Texans can choose from a variety of competitive providers, allowing them to shop around for the perfect electricity plan for their homes and lifestyles.
The Texas Senate Bill 7, passed in 2002, gave 5.6 million Texans the power to choose a retail electric provider (Gas And Electric Bill) to supply electricity to their home or business. This bill facilitated a competitive energy marketplace that 85 percent of Texans can capitalize on today. Energy choice is available to residents in Houston, Dallas/Fort Worth as well as other cities in Texas.
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