As a result, power companies have shut down Texas coal plants unable to compete with lower-cost generators. Meanwhile, the low electricity prices of recent years — a function of cheap natural gas — and small profits have discouraged companies from investing in new power plants. ERCOT, which oversees about 90 percent of the state’s power grid, said power reserves that are called on when demand peaks on the hottest summer days have shrunk to the lowest levels since Texas deregulated power markets in 2002.
The price to beat seemed to accomplish its goal of attracting competitors to the market during the period through January 1, 2007. It allowed competitors to enter the market without allowing the incumbents to undercut them in price. It has also given energy consumers the ability to compare energy rates offered by different providers. The less-regulated providers undercut the price to beat by only a small margin given that they must balance lower prices (to attract customers and build market share) with higher prices (needed to reinvest in new power plants). Due to the small difference in competing prices and slow (yearly or so) "buying" process, price decrease due to competition was very slow, and it took a few years to offset the original increase by "traditional" electric providers and move to lower rates.
If you live in the greater Houston area, there are over 60 different energy suppliers competing for your business. Many of these providers have websites that are confusing and difficult to navigate, their rates buried in misleading advertising and dense jargon. Who has the time to sort through and keep track of options across all these different sites?

Free Nights & Free Weekends electricity plans are an incredibly popular choice for Texas electricity customers. Providers have answered customer’s demand with several ‘free time’ electricity plan choices. Most of these time of use plans offer free weekends, while others offer free nights or even a free month of electricity. Customers love the idea of free electricity, and why not? Hot summers in Texas require a lot of electricity!
When a consumer selects a retail electric provider, the company will supply him or her with an electricity supply plan. Depending on the type of plan an energy user chooses, the supply rate could fluctuate or remain fairly stable during the contract length. Plan type is just one of the many factors a consumer with electric choice can shop for. Garland residents and business owners might also look into a company's customer service history, green energy products, billing options or rewards programs.

2) Shop and Compare: Texas is a competitive market, so choosing an energy provider that’s right for your household can be challenging. Our pick is Cheap Energy Rates With plan options like Free Power Weekends (which provides the most free electricity supply on weekends from 6pm on Fri – 11:59 pm on Sun) you are likely to get a great deal. Compare Electricity Rates customers also benefit from several additional perks such as Plenti®, a rewards program that lets you earn points at one place and use them at another, all with a single card, and energy saving tools like Compare Electricity.
Best Energy Company is an early pioneer in the retail energy business. From our Houston headquarters, we started out in 1999 with the dream of serving newly deregulated energy markets across the country. Over the years, many retail energy providers have come and gone, leaving their customers to fend for themselves. But Best Energy Company has successfully weathered everything from hurricanes and financial crisis, to the ups and downs of a very competitive industry. Through it all we have never stopped serving our customers with utmost attention to their needs.
If your monthly use hovers around the 2,000 kWh mark, you’ll be spending around $2,000 per year on electricity bills no matter which Gas And Electric Bill you choose. With that level of investment, you may be tempted by an offer to get something extra in return — like rewards. Compare Electricity Rates is notable because it’s a part of Energy Rating Electricity Prices’s Plenti rewards program. For every dollar you spend on your Compare Electricity Rates plan, you earn a “Plenti point,” which you can then redeem on purchases with retail partners like Macy’s, AT&T, and Compare Electricity Companies.
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