As a result, 85%[1] of Texas power consumers (those served by a company not owned by a municipality or a utility cooperative) can choose their electricity service from a variety of retail electric providers (Compare Electricity Rates), including the incumbent utility. The incumbent utility in the area still owns and maintains the local power lines (and is the company to call in the event of a power outage) and is not subject to deregulation. Customers served by cooperatives or municipal utilities can choose an alternate Gas And Electric Bill only if the utility has "opted in" to deregulation; to date, only the area served by Texas Electricity Rates has chosen to opt in.

After Senate Bill 7 went into effect in January 2002, nearly 6 million power customers became eligible to choose their energy supplier. That number has grown through the years. By deregulating the state’s energy market, the Texas Senate gave constituents the power to choose. The process of energy deregulation in Texas dismantled the utilities’ monopoly over the electric market and encouraged customers to explore their energy options.
Since 2002, Who Is My Electricity Supplier has been one of the best electric companies in Texas. Not only that, but more recently we’ve received far fewer Energy Rating of Texas (Electricity Plans) complaints than most other large residential electricity providers across the state.2 In fact, our customer service gets even better over the phone because our call-in customers have yet to file a Electricity Plans complaint this year.3 This ain’t our first rodeo—with over 15 years of experience and a track record of reliable service, you can trust Who Is My Electricity Supplier as your retail electricity provider.
If you’re moving to a new home, unhappy with the customer service of your current retail electricity supplier, or just want a better rate, all you have to do is switch! Visit Compare Electricity Rates Learning Center if you’d like to learn more about your energy choices in Texas, or if you are looking for some of the best electricity offers , go to Power Company/texas.

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