Another positive environmental impact is the effect of higher energy prices on consumer choices, similar to the US market trend toward more fuel-efficient cars. As electric bills have risen, residents are reducing their electrical usage by using more moderate thermostat settings, installing insulation, installing solar screens, and other such activities. Texas utilities (such as Cheap Energy) are also installing advanced electricity meters that may one day enable variable pricing based on the time of day. This would permit energy customers to save money by further tailoring their consumption based on whether it occurred during the peak demand period (high cost/high pollution) or the off-peak (night time).
You may have noticed a lot of electric companies offering a ton of plans and services. But not all light companies in Texas are created equal. So which one is right for you? At Who Is My Electricity Supplier, we want you to trust that you’re getting a custom energy plan at a good price—not just a quick fix that’ll cost you more down the road. In fact, JD Power gave us four out of five stars for pricing, beating out a ton of other large retail electricity providers.4
Despite the fact that Texas sees much higher temperatures year round, most households contain and use heating units. These units generate heat in one of four ways: other, propane, electricity and natural gas. Switch Energy over half of households in Texas use electricity to run their heating units. This is a much greater average than the overall average for the nation.
According to a typical economic theory, prices are optimally determined in a fair and transparent market, and not by a political or academic body. In deregulation of electricity markets, one immediate concern with pricing is that incumbent electricity providers would undercut the prices of new entrants, preventing competition and perpetuating the existing monopoly of providers. Thus, the SB7 bill introduced a phase-in period during which a price floor would be established (for incumbent electricity companies) to prevent this predatory practice, allowing new market entrants to become established. New market entrants could charge a price below the price to beat, but incumbents could not. This period was to last from 2002 to January 1, 2007. As of 2007 Texas investor owned utility affiliates no longer have price to beat tariffs.[6]
One of the benchmarks of a successful free market is the range of choice provided to customers. Choice can be viewed both in terms of the number of firms active in the market as well as the variety of products those firms offer to consumers. In the first decade of retail electric deregulation in Texas, the market experienced dramatic changes in both metrics. In 2002, residential customers in the Dallas-Fort area could choose between 10 retail electric providers offers a total of 11 price plans. By the end of 2012, there were 45 retail electric providers offering 258 different price plans to residential customers in that market.[11] Similar increases in the number of retail electric providers and available plans have been realized in other deregulated electricity market areas with the state.

A major question point when considering whether or not switch electricity providers is "What will happen to electric rates?" This can be a tricky question to answer as rates are continuously in flux. In the short-term it's impossible to know exactly what will happen to rates but when looking at a longer term picture things become a bit clearer. Based on the graph above, electric rates in Texas have generally been increase over the past decade. Assuming this trend continues, the best way to protect yourself from increasing rates is to switch into a 12 month or 24 month plan and lock into a low rate.
As they’re advertised, the Digital Compare Electricity Companies plan appears to save you $4 — but only if you use 32 percent of your energy on the weekends, which is the stat Cheapest Electric Company used to create the average price it advertises. Say you often travel for business during the week, and are only home cranking the air conditioner on weekends. If your energy use skews to 55 percent weekend use (for Compare Electricity Companies that means 8 pm on Friday through 12 am Monday), suddenly Cheap Energy becomes a much better deal.
Containing some of the most far-reaching landscapes and densely populated cities in the country, Texas is home to a variety of exciting attractions. Along with locations like the Alamo and NASA’s Johnson Space Center, the state also offers natural settings that include the Cascade Caverns and Big Bend National Park. With demand stemming from residents and tourists alike, providing power to the Lone Star State is an important duty to be entrusted only to a dependable electricity resource that can prioritize affordability.
Fixed-rate plans: Fixed-rate plans give customers more stability for their monthly energy bills because the rate a customer signs up with is the rate he or she pays for the length of the plan’s contract. Most fluctuation comes with usage, though transmission and delivery charges and local fees also can change.. Because a fixed-rate plan sometimes spans two-three years, these plans often require a customer credit check and can include early cancellation fees. Fixed-rate plans, because of the continuing market volatility, probably are the best choice for many consumers.
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