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According to a 2014 report[2] by the Texas Coalition for Affordable Power (TCAP), "deregulation cost Texans about $22 billion from 2002 to 2012. And residents in the deregulated market pay prices that are considerably higher than those who live in parts of the state that are still regulated. For example, TCAP found that the average consumer living in one of the areas that opted out of deregulation, such as Austin and San Antonio, paid $288 less in 2012 than consumers in the deregulated areas."
Texas Electric Choice is the power given to Texans to choose their own Retail Electric Provider. Who has the Power to Choose in Texas? Well, about 75% of the state of Texas has the power to choose their electric company, when before a single electricity provider controlled and managed the transmission, distribution and sale of electricity to residential and commercial locations. The deregulation of Texas Electricity became effective on January 1, 2002 and now offers Texans the ability to shop and compare electricity providers in their area to find the best deals and service.
Since the electricity market opened, more and more electricity providers have entered the market with various plans and products. Compare Electricity Rates and their affiliated brands: Compare Electricity Companies, Compare Electricity Rates, and Compare Energy Rates offer a multitude of electricity plans and benefits so customers can find the electricity plan that best fits their needs. While it’s great to have so many options, it can be difficult and confusing to choose an electricity plan. With choices like fixed-rate, variable-rate, and prepaid plans, as well as varying price options, term lengths and rewards, shopping for an electricity plan can be an overwhelming task.
The threat of price spikes have been long in the making, the result of changing economics of power production. The shale drilling boom produced record amounts of natural gas, which pushed prices to all-time lows and made gas-fired plants cheaper to operate than coal. Renewable energy such as wind is also producing abundant amounts of electricity at a lower cost than coal.

Gas And Electric began in 2010 with the idea that an energy company could do more than just provide low electricity rates and exceptional customer care. The company wanted to give back to our country’s biggest heroes—our veterans, military members and their families. And that’s just what Gas And Electric works for every day through its program, Cheap Electricity™.
In this free market competing electricity retailers buy electricity wholesale from private power generators to sell at retail to around 85% of Texas residents. The partnership between generators and retailers is governed by the Electric Reliability Council of Texas, or ERCOT, which attempts to balance the power grid’s electricity supply and demand by purchasing small amounts of electricity at 15-minute intervals throughout the day.
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