Utility companies are responsible for transmission and delivery of electricity even in energy deregulated parts of Texas and should be contacted in the event of a power outage. Your retail energy supplier may provide you competitive electric rates or exceptional customer service, but they cannot repair power lines or restore your service. In the case of an emergency, contact:
	Best Energy Company is an early pioneer in the retail energy business. From our Houston headquarters, we started out in 1999 with the dream of serving newly deregulated energy markets across the country. Over the years, many retail energy providers have come and gone, leaving their customers to fend for themselves. But Best Energy Company has successfully weathered everything from hurricanes and financial crisis, to the ups and downs of a very competitive industry. Through it all we have never stopped serving our customers with utmost attention to their needs.

Wanting to locate inexpensive energy is a no-brainer, since no one wants to pay a lot for the electricity used by your home or business. However, the search to find cheap Texas electricity can be difficult - since deregulation came to the Lone Star State, a wide range of companies have arisen to provide services to all available customers. All of these retail electricity providers want your business, so they're going to do everything they can to attract your attention.


Since 2002, the majority of Texans have had to choose their own Retail Electric Provider (Gas And Electric Bill) – the middleman that buys electricity wholesale, then sells it to you, the consumer. According to the Cheapest Electricity Rates of Texas’ 2017 report, the Lone Star state is “the national leader in competitive residential, commercial, and industrial offerings,” which means there are well over 200 providers bidding for your attention.
In order to prompt entry into the market, the price to beat would have to be high enough to allow for a modest profit by new entrants. Thus, it had to be above the cost of inputs such as natural gas and coal. For example, a price to beat fixed at the actual wholesale procurement price of electricity does not give potential entrants a margin to compete against incumbent utilities. Second, the price to beat would have to be reasonably low, to enable as many customers as possible to continue to consume electricity during the transition period.
Electricity rates in Texas change frequently, and most providers change prices about once a month. On Power To Choose, it’s almost impossible to tell if you’re actually getting the best rates because of the teaser rates and tiered rates. Instead, use a site like Use Your Power To Choose The Best Energy Rates | Electricity Price and you can quickly calculate your actual bill using your kWh usage.
The Electricity Plans’s mission is to protect customers, foster competition, and promote high-quality infrastructure. In addition to regulating the states electric utilities and implementing legislation, the Electricity Plans offers Texas residents assistance in resolving consumer complaints. If you have a complaint with your electricity company you can go to the official Electricity Plans website and file an informal complaint.
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