Before the Texas Senate Bill 7 (SB7) came into effect on January 1, 2002 electricity consumers didn't have the option to choose who they received electricity from. But now with the Deregulation of Texas Energy, it has broken down the market into several different Retail Electric Providers, helping create competition and lower electricity rates for consumers throughout Texas. Over 75% of Texas has been given the power to choose their own electric provider, and millions of Texans have already exercised their right to choose.
When you use our rate comparison process, providers know that they are competing to win your business. Consequently, they offer cheap electric rates in hopes of becoming your new Texas electricity company. This benefits both you and the provider you select. You receive a cheap electric rate and the plan of your choice, and the provider adds another satisfied customer.
1) Check Your Contract Status: Before you switch, you’ll need to determine whether or not you’re bound by a contract with your current provider, and if so, how long you have left to fulfill the term and the cost and/or penalties of early cancellation (if any). You can usually find this information on your bill or by calling your energy provider. According to the Cheapest Electricity Rates, customers can switch providers without facing an early termination fee if they schedule the switch no earlier than 14 days before their current plan expires (for most fixed-rate plans). Most variable-rate plans (month to month) don’t charge early termination fees, so customers on those plans can switch at any time. You should receive a letter in the mail at least 30 days before your contract expires.

The price to beat seemed to accomplish its goal of attracting competitors to the market during the period through January 1, 2007. It allowed competitors to enter the market without allowing the incumbents to undercut them in price. It has also given energy consumers the ability to compare energy rates offered by different providers. The less-regulated providers undercut the price to beat by only a small margin given that they must balance lower prices (to attract customers and build market share) with higher prices (needed to reinvest in new power plants). Due to the small difference in competing prices and slow (yearly or so) "buying" process, price decrease due to competition was very slow, and it took a few years to offset the original increase by "traditional" electric providers and move to lower rates.
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