When you look at the rates provided by a company - whether on a site like Electricity Prices, Compare Electricity Companies, Compare Electricity Rates, or the company's specific website - you should first determine if the rate you are seeing in an average rate based upon a certain number of kilowatt hours (kWh) used in a billing cycle or it's simply the rate, regardless of usage. It is important to view the Electricity Facts Label (EFL) for the plans you like so that you can learn if the plan is fixed-rate or variable-rate, what you are being charged for energy by the company, what surcharges you will be assessed by the utility company for your area, and what other fees the company might assess. If you're not careful, the cheap Texas electricity you think you found might cost you more than you realize.
For example, shoppers for Texas electricity plans in the 77494 ZIP code in Katy, TX, could find 12-month plans for 6.8 cents/kWh in February; by June, electricity rates had increased 27 percent to 9.3 cents/kWh. As of early September, 12-month plans were up again, to 9.9 cents/kWh – a 6.5 percent hike from June and a 46 percent increase just since February.

Texas currently produces and consumes more electricity than any other state in the country. This energy consumption is due to its size, but the ample land makes it a major producer of wind power – a renewable, or green, energy source. The environmentally friendly energy created by wind power is available to many Texas residents to supply the electricity in their home or business.
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Shopping for a plan based on renewable sources is no different than shopping for any other kind of plan — you calculate your costs the same way, look for the same fees, and weigh in customer satisfaction and other perks. The one thing that’s different is also looking at what percentage of your energy comes from renewable content in the EFL. That number can swing from as low as 0 percent all the way up to 100 percent, with the majority of plans that partially offset energy with renewable content hovering around 15 percent.
According to a typical economic theory, prices are optimally determined in a fair and transparent market, and not by a political or academic body. In deregulation of electricity markets, one immediate concern with pricing is that incumbent electricity providers would undercut the prices of new entrants, preventing competition and perpetuating the existing monopoly of providers. Thus, the SB7 bill introduced a phase-in period during which a price floor would be established (for incumbent electricity companies) to prevent this predatory practice, allowing new market entrants to become established. New market entrants could charge a price below the price to beat, but incumbents could not. This period was to last from 2002 to January 1, 2007. As of 2007 Texas investor owned utility affiliates no longer have price to beat tariffs.[6]
The Texas Senate Bill 7, passed in 2002, gave 5.6 million Texans the power to choose a retail electric provider (Gas And Electric Bill) to supply electricity to their home or business. This bill facilitated a competitive energy marketplace that 85 percent of Texans can capitalize on today. Energy choice is available to residents in Houston, Dallas/Fort Worth as well as other cities in Texas.
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