Best Energy Company is a company that cares, donating 4 percent of their annual profits to charities each year. New customers can choose to support one of four charities when they sign up. Their featured plan, Generous Saver 36, offers tiered energy use rates. Not including the standard Power Company Near Me TDU charges, it starts at 8.8 cents per kWh up to 1000 kWh. Customers receive a $25 bill credit when they use 1000 kWh, and they have the option of 100 percent renewable generation. There is an early termination fee of $20 for each remaining month of the contract.
The price to beat seemed to accomplish its goal of attracting competitors to the market during the period through January 1, 2007. It allowed competitors to enter the market without allowing the incumbents to undercut them in price. It has also given energy consumers the ability to compare energy rates offered by different providers. The less-regulated providers undercut the price to beat by only a small margin given that they must balance lower prices (to attract customers and build market share) with higher prices (needed to reinvest in new power plants). Due to the small difference in competing prices and slow (yearly or so) "buying" process, price decrease due to competition was very slow, and it took a few years to offset the original increase by "traditional" electric providers and move to lower rates.
Bill Calculators are nothing new in the electricity shopping space, however, the calculator developed by Texas Electricity is unique; this is a calculator that can accurately predict a customer’s bill. Other sites simply estimate a bill based on the electricity rate and a customer’s estimated usage. You can check it out here: Compare Electricity Companies | Electricity Plans and Rates
In this free market competing electricity retailers buy electricity wholesale from private power generators to sell at retail to around 85% of Texas residents. The partnership between generators and retailers is governed by the Electric Reliability Council of Texas, or ERCOT, which attempts to balance the power grid’s electricity supply and demand by purchasing small amounts of electricity at 15-minute intervals throughout the day.