After Senate Bill 7 went into effect in January 2002, nearly 6 million power customers became eligible to choose their energy supplier. That number has grown through the years. By deregulating the state’s energy market, the Texas Senate gave constituents the power to choose. The process of energy deregulation in Texas dismantled the utilities’ monopoly over the electric market and encouraged customers to explore their energy options.
Texas electricity rates are on their way down again. After a summer spike, electricity rates across Texas have fallen. Utility officials were concerned about having enough electricity to meet peak summer demand. This resulted in electricity providers increasing the rates on their fixed rate plans in anticipation of higher wholesale electricity prices.
Compare Electricity Plans offers its customers a large variety of electricity plans and payment options as well as insightful tools to help its customers manage their electricity usage. In recognition for their commitment to excellence, Compare Electricity Plans was awarded the Better Business Bureau Award of Distinction in the Energy Providers category in 2014, 2015, and 2017. A proud partner of the Houston Dynamo, Compare Electricity Plans is committed to giving back to the community by supporting organizations such as Kicks for Kids, Susan G. Komen for the Cure®, and the Sam Houston Area Council of the Boy Scouts of America.
The price to beat seemed to accomplish its goal of attracting competitors to the market during the period through January 1, 2007. It allowed competitors to enter the market without allowing the incumbents to undercut them in price. It has also given energy consumers the ability to compare energy rates offered by different providers. The less-regulated providers undercut the price to beat by only a small margin given that they must balance lower prices (to attract customers and build market share) with higher prices (needed to reinvest in new power plants). Due to the small difference in competing prices and slow (yearly or so) "buying" process, price decrease due to competition was very slow, and it took a few years to offset the original increase by "traditional" electric providers and move to lower rates.
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The Cheapest Electricity Rates (Electricity Plans) has a website to help you find and compare all the electricity plans and providers in your area. Visit www.powertochoose.org or call Energy Comparison (Best Electric).  You can filter your options based on your usage, your preferred plan type, and several other factors. Once you’ve chosen the retail electricity provider that best suits your needs, you can sign up directly from their website.

Electric consumers who exercise energy choice will communicate with both their retail electric provider and transmission and distribution service provider (TDSP). You can choose a provider to supply your electricity, but not the company that delivers it to your business, home or apartment. In Texas, there are TDSPs that serve different designated areas of the state. Spring residents and business owners work with Compare Gas Prices Energy, a Houston-based TDSP that serves more than 2 million Texans.

Some good news: According to J.D. Power’s 2016 survey on retail electric providers (its most current survey of the space), Texas has the highest overall satisfaction with retail electric providers out of any state. And because rates, plans, and offers can be so similar from provider to provider, customer satisfaction scores are a great way to break a tie. Think of it like choosing who to hire when you have two candidates with similar resumes — you’re going to pick the person with the glowing references.

In this free market competing electricity retailers buy electricity wholesale from private power generators to sell at retail to around 85% of Texas residents. The partnership between generators and retailers is governed by the Electric Reliability Council of Texas, or ERCOT, which attempts to balance the power grid’s electricity supply and demand by purchasing small amounts of electricity at 15-minute intervals throughout the day.
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